Web Marketing & Other Marketing Articles Written by Copywriter and Web Marketing Consultant, Debra Jason

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Marketing Articles Written by Debra Jason, The How-To Writer

As a freelance copywriter and Web marketing consultant, I continually provide marketing advice and assistance to my clients and fellow direct marketers. Here are several articles I've written that you'll find worth reading.

"I just finished reading your article. It is great! Timely, insightful, upbeat - great information. Thank you so much. You hit the nail on the head!" -- J. Meyer, The Group Inc., Ft. Collins, CO

"Debra, I would like to thank you for the wealth of information that you send me. The most recent one [The Copy Cat newsletter] was just what I needed to really encourage me to keep moving forward and not let problems, issues, economic woes depress me. There is a light, keep moving forward." -- D.Swain, Catamaran Kahanu, Kauai, HI

Published in leading trade publications around the world (New York's DM News, Germany's Direkt Marketing) you'll find how-to pointers and marketing tips regarding the World Wide Web,newsletters, social media, and more. Just click on the title of your choice to read the piece in its entirety.

Remember the opera 'AIDA' when writing to generate leads Reprinted from The Kauai Business Report, February 2010.

Being Social, Online and Off Reprinted from The Kauai Business Report, October 2009.

Part II: The Power of the Newsletter Reprinted from Inside Direct Mail, August 2009.

"The Power of the Newsletter: Part I" Reprinted from Inside Direct Mail, July 2009.

"Marketer's Best Friend Has Fur and Four Legs" Reprinted from The Kauai Business Report, February 2009

"Marketing in Turbulent Times" Reprinted from Inside Direct Mail, January 2009.

"Testimonials Let Customers Praise Your Good Graces" Reprinted from Advertising & Marketing Review, October 2008. Click here for an .html version instead of a .pdf.

"The Latest Bells & Whistles" Compiled by Ethan Boldt. Reprinted from Inside Direct Mail, July 2007 (I did not write this article. Along with other professional colleagues, I was interviewed by the editor Ethan Boldt. So you'll find my comments throughout the piece. Enjoy.)

"Site's Content Critical to High Search Engine Rankings" Reprinted from The Boulder County Business Report, May 30, 2003.

"Does Flash on Home Pages Detract from Site's Purpose?" Reprinted from The Boulder County Business Report, December 14-27, 2001.

"Use E-Mail Communications Wisely." Reprinted from iMarketing News, March 6, 2000.

"Why Aren't They Buying From You?" Reprinted from DM News, July 12, 1999.

"Is Your Web Site Booming or Bombing?" Reprinted from DM News, July 13, 1998.

"Get Search Engines to Notice Your Site." Reprinted from DM News, November 17, 1997.

"Review, Test to Build Online Response: Better copy, clear offers, easy ordering and effective links keep sales humming." Reprinted from DM News, August 25, 1997.

"Build With DM Basics at Your Site." Reprinted from DM News, June 2, 1997.

"Apply the DM 'AIDA' Rule Online: Attention, interest and desire can lead to action on your Web site."Reprinted from DM News, April 7, 1997.

"Real-World Ways to Build Cyber Traffic: Print ads, press releases, trade groups and talks help attract consumers."Reprinted from DM News, February 24, 1997.

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