Don’t you love sunsets? I can’t imagine you wouldn’t say “yes” right away.
Who doesn’t appreciate the magnificence of a sunset? They’re so mesmerizing and hypnotizing. And, I’m fortunate to live in a place where the sky is often turned into a blazing palette of incredible beauty as the sunlight hours come to a graceful end.
Here’s one of my most favorite sunset shots on The Garden Isle of Kauai, HI.
Where’s your favorite place… Read More »
Thanks to Guest Blogger, Steve Kloyda – The Prospecting Expert
Let’s spend a few minutes on your selling priorities for 2012. Follow the 5 strategies in this roadmap and you can achieve success:
#1 Always Be Prospecting:
Prospecting is and always will be the foundation of all successful businesses. The day you stop prospecting is the day your business starts to die.
#2 Call Your Customers:
You can have the greatest product or service in the world, but if nobody knows about it you simply do not have a business. Pick up the phone and call your customers, learn how their needs have changed, reinforce your value, and secure strong relationships (or… Read More »
This is Ike, my wonderful golden retriever. You may have seen his photo in a couple of my posts about marketing to pet lover lifestyles.
Yesterday was Ike’s 13th birthday. That’s 91 in “people years.” My beautiful boy is young at heart. Get him to the beach and he thinks he’s a puppy. I’m writing about him because I’m grateful to have him in my life.
Ike is a total beach dog. His “job” is fetching and while he doesn’t beg for food, he will stand at your feet, look up at you with his big brown eyes and push a stick toward you – repeatedly – until you pick it up.… Read More »
January 2012 marks the 23rd anniversary of The Write Direction. Recently, a wannabe copywriter contacted me asking how I achieved this landmark. This wasn’t the first time I’ve been asked this question by someone wanting to turn his/her passion for writing into a full-time business.
So I decided it was worth sharing my reply here in hopes of inspiring others. Here’s the short version . . .
I started my business in Boulder, CO in 1989 when times were tough – really tough.
The reason I went out on my own was because people were getting laid off at all the agencies I approached. I was caught in the Colorado recession and repeatedly… Read More »
In the December 2011 edition of deliver magazine, I read an insightful column in their “Leader Column.” As of today, the column is not posted on their Web site, but it was thought-provoking so I want to share some quotes from the piece and ask for your feedback.
First, the title. “Four letters, yes. Naughty word? Never.” The word it refers to is “SELL.”
For me, the idea of selling was something to avoid – so much so that, many moons ago, when friends suggested I become a sales rep (in the clothing industry), I said “no way, I don’t want to sell.” However, after starting my own business, 23 years ago (Jan. 1st… Read More »
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